As Principal, Jennifer provides strategic direction and oversight for the business operations, client development, marketing, sales, HR and finances at Merritt Engineering.
Having been raised around the business and watching her father grow the company from a young age, Jennifer always had a strong desire to pursue a path in business. A few years after graduating from NYU Stern School of Business, and developing a strong foundation in business, market research and sales, she decided to join forces with her father, Charles, to help further grow Merritt Engineering. Jennifer took on the role of Marketing Director in 2008, where she created and managed the company’s marketing strategies, PR and sales initiatives. She later shifted her focus to the strategic operations of the business; identifying and executing on priorities that impact the firm’s ongoing projects and overall success.
Today, Jennifer works closely with the executive team to ensure that goals are met and clients are satisfied. Her primary goal is to ensure the continuous growth and development of the firm, enabling her team members to thrive in their critical roles and projects, thereby providing a quality engineering service to customers.